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Aziz Rahimtoola is the CEO, co-founder, and board member of Sabio Holdings Inc. (TSXV: SBIO, OTCQX: SABOF). Sabio Holdings is a technology and services leader in the fast-growing, ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue chip global brands and the agencies that represent them to reach, engage, and validate streaming audiences. With more than 24 years of experience in the TV and mobile advertising tech industry, Aziz has held leadership roles at multiple media and telecommunications companies, such as NBC Universal and AT&T Adworks. Prior to Sabio Holdings, Aziz was the SVP at Opera Mediaworks, where he helped foster revenue and product innovation. His previous startups included companies in the media production and global trade space. Aziz holds a Bachelor of Science in Finance from California State University, Northridge, and resides in Los Angeles, California with his wife and daughter.
Sajid is Sabio’s Chief Financial Officer and he is responsible in leading the company’s finance organization. He joins Sabio with 15+ years of progressive experience in accounting, finance and capital markets in both Canada and the United States. He is a Certified Public Accountant (CPA) and a Chartered Professional Accountant (CPA, CA) Before joining Sabio, Sajid spent several years in the public companies’ audit & assurance practice at a national public accounting firm in Canada and in the Internal Audit group at a large financial institution (TD Bank Financial Group). Most recently, he held a senior-level position (Director) in the financial crimes compliance function at TD Securities (USA) LLC, a leading New York City-based investment bank and registered broker/dealer. Sajid resides in New York.
Jose is Sabio’s executive vice president of human resources, leading all aspects of Sabio’s global HR operations. In this role, Jose is responsible for developing and executing Sabio’s overall HR strategy, enhancing talent acquisition and retention efforts, and fostering an environment of innovation and creativity. With over 25 years of leadership experience, Jose is adept at transforming organizational culture and enhancing employee engagement, resulting in higher productivity and retention rates. Prior to Sabio, he was VP/Chief of Staff at ABC News. He has also held executive roles at CBS, NBC, and Sony Pictures. Jose is originally from Brooklyn, NY.
Sam Wang is Executive Vice President of Strategic Finance at Sabio Holdings. In his role, Sam is responsible for leading the FP&A, strategic planning, and business analytics functions. Sam first joined the Sabio team in 2017 as VP of Finance. He later became the head of operational and business analytics for the precision oncology business unit at Exact Sciences, a leading molecular diagnostics company. In 2022, he rejoined the Sabio Holdings organization in his current role. His previous experience also includes AdColony/Opera Software, where he led reporting and analytics for global advertising business units. He was also instrumental in the post M&A integration and financial operation of the companies Opera acquired in the mobile advertising space during his time at the company. Sam holds a CPA certificate from the State of California, and he has an MBA from the University of California, Berkeley. He resides in the San Francisco Bay Area with his wife and daughter.
Simon is Sabio’s Executive Vice President of Product and is responsible for leading product strategy, prioritization, and roadmap. With nearly a decade of digital advertising experience, Simon’s leadership and expertise span across many teams at Sabio. He works closely with the engineering, data, and development teams to deliver on key business objectives, as well as the marketing, operations, and sales teams to drive visibility, feedback, and onboarding of products. Simon's past roles have ranged from advertising operations and ad support to sales and business development. Since joining Sabio in 2016 as the Director of Advertising Operations, Simon has been instrumental in Sabio’s product strategy, helping the company transition from offering only mobile advertising to CTV/OTT advertising too. An industry expert in the ad tech space, Simon also partners with key leaders to drive integrations and operability in the ecosystem. Simon lives with his wife and two children in Brooklyn, NY.
Helen Lum is executive vice president (EVP) at App Science®, one of Sabio Holdings’ subsidiaries. As EVP, she oversees all company business and growth strategies. Helen first joined the Sabio Holdings organization as a Sabio employee. As one of the first employees at Sabio, Helen has been an integral part of the company’s growth. Prior to her role as EVP, Helen helped build and manage Sabio’s global account and campaign management team, where she worked to integrate teams and improve processes for delivery of proposals, services, and insights for clients. She had a major role in facilitating the expansion of the company’s proprietary technology capabilities and launched the media-agnostic SaaS platform, App Science. She has more than 10 years of robust digital media and campaign management experience. Before joining Sabio, Helen assisted in spearheading the first mobile retargeting campaign in the industry and led campaign management teams at companies such as OperaMediaworks (AdColony) and Conversant. A native of Michigan and graduate of the University of Michigan, Helen now enjoys her warm SoCal lifestyle. She enjoys traveling and visiting LA’s newest restaurants.
Raj is Sabio’s senior vice president of sales and is responsible for leading the sales team, implementing go-to-market strategies, and driving revenue growth. A seasoned expert with more than 20 years in the media industry, Raj has a diverse background, including a significant 12-year role overseeing Detroit Auto OEMs and managing over 20 brand launches. Raj brings two decades of impressive agency experience from Team Detroit and GM Planworks, as well as sales experience from Amobee, Videoamp, and Samba TV. His broad expertise spans the full tech stack with a particular focus on audience data and targeting, streaming video, and cross-screen measurement. He holds a Bachelor of Arts in Advertising from Michigan State University. Raj is an avid Detroit sports fan and currently lives in Detroit, MI with his family.
Jason Tong is Sabio’s SVP of Engineering and is responsible for leading the engineering teams in California and India. He has been instrumental in Sabio’s growth, especially in the development of our programmatic technology and App Science® platform. Jason has 10+ years of experience in mobile marketing and he has extensive knowledge of ad serving, action tracking and reporting. His specialties include LAMP, RTB, Ad network, performance marketing and programmatic marketing. Jason attended CSU Hayward and enjoys playing badminton.
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Sasha is Sabio’s senior vice president of global operations and is responsible for optimizing operations across account, campaign management, and creative service teams. A proven leader with a passion for operational excellence, Sasha has over two decades of experience driving strategic growth across global markets. Prior to Sabio, he honed his expertise on the agency side before transitioning to the forefront of the ad tech space in 2011. Sasha's impressive journey includes leadership roles at industry leaders like Mobile Theory (acquired by Opera Software), where he built a user acquisition business unit, Opera Mediaworks, AdColony, and most recently, Digital Turbine, where he oversaw their global brand business and drove international expansion as vice president of global operations. An MBA graduate of San Francisco State University (where he earned top honors), Sasha enjoys running, reading, and playing the drums in his free time. Sasha lives in San Francisco with his wife, daughter, and son.
Amin Barolia is Sabio’s Senior Vice President of IT Infrastructure and Security. He is responsible for leading the IT team, optimizing Sabio’s infrastructure, and ensuring smooth, secure technical operations. Amin has a wealth of experience in IT leadership, cloud infrastructure, and digital transformation, having worked with industry-leading companies like The Walt Disney Company, Packard Bell Electronics, Generation IX Technologies, T2 Technology, and The California Endowment. With over two decades of expertise in global IT operations, cloud strategy, and enterprise infrastructure, he has successfully led large-scale digital initiatives that drive efficiency and innovation. Beyond his professional expertise, Amin enjoys outdoor adventures with his family, including camping, hiking, skiing, and scuba diving. A passionate traveler, he has visited 39 states and aims to reach all 50 in the next 10 years. Amin lives in Los Angeles, CA, with his wife and two kids.
Jean has been in the digital advertising space for 14 years. She comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for building and creating mobile experiences in a diverse range of projects, working across a wide range of incredible brands. Jean has achieved top recognitions, including the OMMA awards, PromaxBDA awards and the Pollie Awards.
