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Join industry leaders at the Sabio Modern Media Summit for an essential deep dive into the future of advertising and media. As AI reshapes the industry, streaming platforms unlock new possibilities, and the lines between traditional and digital continue to blur, the landscape is evolving faster than ever.
This invite-only summit brings together forward-thinking marketers, media strategists, and technology innovators for expert panels moderated by Mike Shields of Next in Media. Gain actionable insights on navigating today's complex media ecosystem, exploring advanced targeting capabilities, and understanding how emerging technologies are transforming advertising.
Don't just watch the media revolution — join it.
Sabio’s Modern Media Summit will take place on December 3rd in New York City from 10:00 am to 5:00 pm. Join us for a full day of engaging panels designed to decode the future of advertising and media.
Your data stack is only as good as what you can prove. Industry leaders break down how to verify accuracy, assess recency, blend first- and third-party sources, and use that data to iterate and win in fragmented ecosystems. Plus: the measurement problem no one's solved yet: tracking campaigns across walled gardens that refuse to talk to each other.
Posting yesterday, programming today. As FAST, AVOD, and SVOD platforms invest in long-form creator-led content, the opportunity and complexity for brands just got bigger. What outcomes should brands actually expect from creators? How do you measure ROI when the old influencer playbook doesn't apply? We're breaking down how streaming changes the creator economy and where the smart money is moving.
Viewers don't care what you call the platform...they care about cost and convenience. CTV and FAST deliver on that promise, which is why ad dollars are flooding in. Top buyers break down how they're using data across the streaming landscape, what each platform reveals about viewer behavior, what's driving FAST adoption, and where the real opportunities and obstacles are.
PMPs were built to deliver precision: the right person, the right context, the right moment. But when you group them together, DSPs optimize for efficiency, not strategy. This session unpacks why the grouping problem is costing brands strategic value, how to think about PMP partnerships so each serves its intended purpose, and what's working when you treat them like partnerships.
They can tell when you're faking it. Gen Z and Alpha are the most diverse generations in U.S. history, and they don't just expect cultural relevance, they demand it. So what's the difference between a DEI checkbox and actual connection? How do you build culturally relevant media strategies that don't rely on stereotypes or vanity metrics? Leaders who've cracked the code share what real engagement looks like and how to measure it.
The media landscape doesn't wait for anyone. Expert forecasters and agency leaders reveal the macro trends defining 2026, how the creator economy and programmatic ecosystems will evolve, and what brands should be doing now to stay ahead. Spoiler: if you're waiting to see what happens, you're already behind.
Reaching the right audience on streaming TV takes more than guesswork — it takes intelligence. Sabio is pioneering the future of Connected TV advertising with a culture-driven, data-powered, creator-led lens.
Sabio's data-powered approach to audience segmentation leverages audience interests, fandom, affinities, behavior and life stages. Powered by a proprietary 80MM Household Graph, Sabio's data platform, App Science connects mobile and CTV behavioral data to reach over 80 million U.S. streaming households — engaging real people based on what they actually do, not just who they are.
Via its owned-and-operated Creator Television®, the first creator-led streaming network bringing the authenticity of social media storytelling to TV, Sabio sits at the intersection of media buying and the creator economy's expansion into television.
Whether you’re a major brand or an agency, Sabio delivers audience connections that drive measurable results.
Next in Media is a newsletter and podcast written/hosted by former journalist Mike Shields. The publication focuses on macro trends in media and advertising, providing analysis and commentary on where media dollars are being allocated, what audiences and consumers are graviating to, and the technology that underpins this industry.
